![]() The first few chapters give an overview of what a long tail is, with chapter 2 focusing on the 'head' of the tail where the mega-hits are located. It shares ideas about how to innovate your company to be more efficient. Perhaps the best book on this would be Lean Thinking. Amateurs can now create content and distribute it with the available means of distribution. Therefore, much of the content is not driven by the concept of profitability but by fun and experimentation. With the ease of access to production, the production cost is almost zero. When everyone has access to the means of production, there is a lot of content in the market, making the tail longer. The make sure you are positioned well in your niche and showing up when you should on certain searches we recommend F#ck Content Marketing.Įffects of availability of means of production to everyone - Availability of means of production affects the supply and demand curves. Consumers now can have full authority over what to buy, influenced by the experiences of other consumers. The current market is dominated by post filters which filter what is already in the market. The traditional market was driven by pre-filters, where sellers filtered products and content before hitting the market. Filtering options come into play to help ease the process of finding products. It is worth hearing the story of Zappos choosing the shoe niche in Tony Hsieh's biography Delivering Happiness.Įffectiveness of Filtering Options - A wide variety of content and abundance of choice makes it difficult for consumers to find what they want. On the other hand, an abundance of options allows one to satisfy many people's desires without incurring extra costs. This unlimited space offers lower advertising and inventory costs. The internet provides an unlimited shelf space and a wide variety of choices. It gives even more insights to what is going to happen in the third wave of the internet era.Ĭlick here to learn how to get your book reviewed!Ĭost-Effectiveness Of Internet Based Distribution - Long-tail economics makes it possible for niche market products to be sellable and profitable. The Third Wave is an important next book to read here. With this ease of searching and finding products, it becomes easier to sell them. In addition, they provide the means of distribution since anyone searching for the products can find them. Examples of these aggregators include Amazon, eBay, iTunes and Craigslist. These companies are referred to as aggregators. It is made possible by the existence of companies that collect a wide variety of goods and make them easy to find. Another book about avoiding competition is Peter Thiel's Zero To One.Įffects Of Access To Content And Availability Of Distribution - Means easy access to content and availability of the means of distribution has the effect of fattening the tail. A sufficient supply of these products in the niche market can compete with the market of hits. However, with the concept of long-tail, businesses can offer various products that resonate with many small groups of people. ![]() ![]() The products at the head are perceived to generate more profit. The increased demand products form the head while the low demand ones from the curve's tail. How The Market Of Niches Rivals The Market Of Hits - All the industries have an established demand curve where a few most valued products generate high demand, and many least-valued products generate low demand. SHOP NOW Use Your Niche For Content Marketing A book about the importance of niches and how they are changing the world due to availability of information.
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